Designer & Strategist
I'm Amy — I build ideas into clear, considered outcomes, moving between strategy and craft. This is a small collection of my case studies, art, and the thinking behind them.
Selected Work
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How I Think
I believe good work sits at the intersection of discipline and curiosity — it takes structure seriously without losing room for instinct.
My process starts with listening closely to the problem before reaching for a solution. I'd rather ask an uncomfortable question early than build on a shaky assumption later. That habit comes from moving between analytical and creative work — each keeps the other honest.
I care about craft in the details that most people won't consciously notice, but will feel. Whether it's a strategy document or a painting, I want the work to hold up under a second, closer look.